About The Braised Lamb
The Braised Lamb is an editorial site and platform for people around the world to share stories about the foods, recipes, and places they love. They are creating a community of food lovers to share in the collective experience of cooking & eating the food they love, with the people they love.
Writing recipes & stories aren’t reserved only for “food editors” or professional writers with portfolios. Food has always been a collective experience, a way to build community and that’s what this platform is all about.
Brand identity creation
A logo-mark refers to an image or symbol which represents a brand, and usually does not include the name of that company. For The Braised Lamb brand identity a lamb’s head icon was chosen.
Color palette
A brand color palette is a crucial part of building a successful company identity. The shades we use to represent our company in its logo, website design and more will help to underpin the defining elements of a business and make it more recognizable to the followers and customers. In this case, shades of Tom Thumb and black was used as the color palette. Tom thumb or green color was inspired by the green grass field and vegetables color.
Brand Typeface
The font used in the logo typeface is Chapaza Regular (Customized) Chapaza is a new serif font, which was inspired by the work of master penman, Charles Paxton Zaner.
The font includes the entire ‘Basic Latin’ and ‘Latin-1 Supplement’ Unicode blocks, as well as a reasonable selection from ‘Latin Extended-A’.
Logomark / icon
A logo-mark refers to an image or symbol which represents a brand, and usually does not include the name of that company. This version has the advantage of great creative range, and can generate a very strong visual identity for a company.
The lamb’s head was used for the icon and it was added in the main logo for a complete look.
Final Logo : Icon + Wordmark
Combination logos usually contain a memorable and stunning graphic that tells the story of who you are, what you do, and all in conjunction with your business name for easy interpretation and identification.
